“Cyber elite” Joi Ito talks to the BBC about internet influence and the right attitude with which to approach startups in a fairly down-to-earth and humble interview with the BBC. (By the way, he doesn’t like being called a cyber elite.) He highlights the importance of perseverance and simply getting things done: entrepreneurs should accept that 90% of ideas will fail at first, but the risks to themselves and society are minimal compared with large corporations attempting to try new directions. Large businesses simply cannot be as brave or flexible as people working from their bedrooms with a good idea, and the openness of networks makes it possible.

(There was a time when I read Joi Ito’s words almost daily, but stopped when he got lost in World of Warcraft for a while. Might be time to start paying attention again.)

audio available at BBC’s The Interview, text highlights are here